In 1990, Jack Licata's fiance was in a car accident that left her with a head injury and disabled.
In the 10 years during her rehabilitation, he spent thousands of hours at her side in hospitals assisting her with cognitive and physical therapy. He also got to know many of the other patients. "These were people just like you and me who, through no fault of their own, were disabled," said Licata. "There were people who got hurt in the service, were in a car accident, or had a stroke. I decided that, if there ever was a way I could make a difference for that community, I would."
Now, with the company ReCircle Brands, Licata is achieving his goal. He has developed the company's first patented product, BagUps®, and is
focusing on growing his business.
Licata's inspiration for the product came while he was working as a nuclear missile launch officer in the Air
Force. Once a month he had "office duty", and this included emptying the garbage can at the end of the day. "I hated it!"" he said. Convinced that
there was a better way, he did some research at fast food restaurants and then came up with the concept for BagUps®.
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